This study attempts to demonstrate some non-linear methods and techniques for organizing the educational process at a university within the framework of the modern branch of practical pedagogy - pedagogical design (using the example of studying literature at a university). The definition of the concept of «Pedagogical design» is given; the problem of the need to create a new educational environment is raised, in connection with the increased need for high-quality and relevant knowledge aimed at the realization of the individual in the new digital realities. The relevance and novelty of the undertaken analysis is substantiated. The study presents the results of the analysis of the preferences of the contingent of students and the analysis of the educational environment. The concept of pedagogical activity is substantiated, which implies the introduction of such a genre as an interview (interview with the author) into lectures and practical classes in literature, using innovative technologies and digital capabilities of the educational process within the framework of pedagogical design, the expediency of this form of presentation of educational material is substantiated. An example of the design of educational material in the form of an interview, tested in the framework of a project with the University of Zurich (Switzerland), is proposed.