The relevance of the topic of the article is due to the need for a theoretical justification of the archetypes of nomads on the example of the Kazakh costume through the tools of analytical psychology (theory of archetypes). The aim of the study is the interpretation of national spiritual values in the stage Kazakh costume based on an axiological analysis of the archetypes of symbols of nomadic culture. Research methods – survey-culturological, epistemological, axiological, scientific-theoretical, structural-semiotic, hermeneutic, cross-cultural analysis, analytical psychology (the theory of archetypes), art criticism, semantic, scenographic, design and artistic. Research tools – teaching methods of educational programs of Art in universities, psychological and pedagogical foundations of the theory of archetypes, interdisciplinarity, stage Kazakh costume. The results of the study are the interpretation of national spiritual values and the theoretical substantiation of scientific and pedagogical aspects for the methodology of teaching costume in the preparation of bachelors of art. Based on the theoretical and methodological study, it was concluded that the modernization of the methodology for preparing bachelors of art is possible, taking into account the paradigms of the State programs: the Strategy "Kazakhstan - 2050", the Law "On the protection and use of objects of historical and cultural heritage, 2019".