The article deals with the problems of developing the language personality of a Junior school student in Russian lessons. The communicative goal of teaching Russian in primary school is aimed at forming a system of knowledge about the language and on its basis developing students ‘ communication skills. The priority communicative goal allows you to change the traditional approach to the selection of learning content, to guide the school course of Russian language is not only learning about the language, but also on the development of skills to use them in different situations. According to the authors, an effective means of developing a language personality should be work aimed at understanding the role of words and text in speech communication. At the same time, the word should be understood as a unit that can convey a message, question, and Express a feeling; and the text - as thematically related sentences for solving speech problems - description, story, reasoning, and proof.