The authors tried to determine the psychological and pedagogical characteristics of the phenomenon of "virtual personality" in this article. The main purpose of this work is to show the results of the content analysis of socio-psychological reasons (anonymity and confidentiality, expression, and self-expression, research of roles and identities, social interaction and acceptance) for designing a portrait of a virtual personality in an "online community". The quintessence of modeling the portrait of a virtual personality in the "online community" provides for the identification of a methodological concept for the analysis of socio-pedagogical stratification, applicable to establish a correlation between indicators of network communicative culture and behavioral patterns of Kazakhstani students.

The quintessence of modeling the portrait of a virtual personality in the "online community" provides for the identification of a methodological concept for the analysis of socio-pedagogical stratification, applicable to establish a correlation between indicators of network communicative culture and behavioral patterns of Kazakhstani students.

The results of the conducted research are presented, and the concepts are clarified: "virtual personality", "virtual personality image", and "virtual identity". The algorithm of experimental research developed by us will allow: us to substantiate the deterministic features of social networks; reveal the dominant role of "online community" in the socialization of personality; to reveal its real influence on the value orientations of modern students.

The study was conducted within the framework of the project of the Ministry of Internal Affairs of the Republic of Kazakhstan, IRN BR21882318 "Customization of the system of formation of network communicative culture, digital etiquette of teachers and students in the "on-line community of the university".