The article substantiates the actuality of developing the competitiveness of future specialists from the perspective of psychological and pedagogical science. The problem of competitiveness is considered in the aspect of public and scientific demand. According to the authors, the personality development is considered as the basic quality of the future specialists’ competitiveness. The problem is studied by domestic scientists, scientists from near and far abroad from the perspective of various sciences. Competitiveness is defined as a socially-oriented system of abilities, properties and qualities of an individual. It characterizes the personality potential in achieving success, both in educational, professional and non-professional life activities, and also determines adequate individual behavior in dynamically changing conditions. From the authors’ standpoint, the factors, conditions, and competitiveness parameters of any specialists continue to expand: such situations include professional adaptation, certification, solving situational pedagogical problems, communicating in the educational process, solving the problem of variability of education, career growth, staff placement, and others.