The pressing problem of a modern teacher is his professional image, which secures his status as a teacher in society. The article reveals the essence of the concept of “image”, the history of the term’s origin, and its introduction as a phenomenon of social manifestation. The role and importance of developing a professional image and its components in the modern education system are considered. This study answers three research questions about the role of image in the professional activity of a teacher, what teaching character has the other half of the picture, and how self-esteem influences the development of a professional personality during the educational process. It aims to integrate and synthesize the provided research findings to gain a comprehensive understanding of the topic.